Careers

Careers at Canadian Affair

Canadian Affair is the leading tour operator selling tailor made packages to Canada. Want to be the best in the travel industry? We are!

So if you are looking to join one of the youngest, most dynamic hard working teams, then read on.

With an average age of 28, over 80 staff across 2 fabulous offices locations: Notting Hill Gate London & Glasgow City centre, you'll not only enjoy what you do but also love where you work.

We have a passion for Canada, selling, being the very best as well as enjoying our jobs. Canadian Affair knows how to look after its staff, so you'll enjoy a great salary and benefits package that includes staff travel, contributory pension scheme and private health care and progression is always possible, as is the ability to move around our different office locations.

As highlighted in the Plimsoll Portfolio Analysis of the top 1500 travel companies Canadian Affair are ranked as follows:

• • Sales/employee 4th place
• • Remuneration/employee 8th place
• • Sales growth 29th place
• • Pre tax profits 30th place
• • Overall Canadian Affair are among the top 50 companies listed as best trading partner.

So think you fit the bill? Want a new challenge? Are prepared to work hard and reap the benefits? Then send us your CV to (careersUK@transat.com) and perhaps you could be joining our dedicated team soon!

Please note that due to the anticipated high level of demand it may not be possible to respond to all applications.

Air Transat - Marketing & Communications Manager, UK & Ireland (Maternity Cover)

Position Description

Reporting to the Commercial Director, this senior role offers an experienced marketing manager a fantastic opportunity to lead the marketing team for a dynamic and award-winning Canadian airline. Based in the city centre of Glasgow, this role is well suited to a passionate, commercially minded marketeer who can hit the road running. The ideal candidate will be well versed in implementing a multi-channel marketing strategy and have a strong track record of achieving business objectives by appropriately applying their digital & offline skills.

Key responsibilities

Digital Marketing

• Develop digital marketing strategy including Search, Programmatic, Affiliates, Paid Social, etc.

• Using the expert knowledge of the agency, plan and create a digital marketing plan that meets the commercial objectives of the airline for the UK and Ireland.

• Work with agency to plan, create and optimise campaign spend for all digital channels.

• Review, evaluate and implement new digital developments and be aware of new technologies to remain abreast of competition.

• Understand the importance and power of MSE sites for the brand and its place within the wider marketing plan.

Marketing Planning

• Know and understand the UK and Ireland travel and airline industries, distribution and sales channels (online and offline) utilising knowledge to build effective marketing plans.

• Set and drive forward digital and offline marketing strategies ensuring synergies across all platforms in line with commercial objectives.

• Understand market trends and changes that will impact the marketing plan.

• Management of promotions: communication, delivery and results/effectiveness.

• Coordinate email marketing within overall marketing plan aligning with the commercial and product direction.

Offline Marketing

• Set and deliver offline marketing plan, ensuring synergies with digital marketing channels, working with the agency to maximise marketing budgets.

• Plan, measure and report on the effectiveness of offline marketing channels and how they fit into the overall marketing plan, per brand: Press advertising, OOH, Radio, etc.

• Seek new offline platforms testing and learning from new industry developments.

Budget Control

• Plan, budget and get approval of budget for Air Transat UK & Ireland from head office YUL.

• Manage the marketing budget to deliver desired spend across multi distribution channel approach to selling.

• Construction & control of the media plan: direct, online and social media. Working with Finance Manager to manage and control budget throughout the year.

• Ensure proper control and good management of spend and invoicing.

PR – Trade & Consumer

• Coordinating the PR communications plan for Air Transat UK and Ireland in line with global brand messages and promotions for both consumer and trade.

• Review effectiveness of the PR delivery, what we set out to deliver and what is achieved against KPIs set.

• Drive PR communications forward as part of overall marketing strategy ensuring campaigns, promotions and product developments are effectively and responsibly communicated to the right medias.

Relationship Management

• Working with the sales and commercial team to ensure that all marketing messages and promotions are aligned with commercial direction.

• Work with marketing and e-marketing colleagues in Montreal to ensure global synergies are fluid across the European market, sharing local market knowledge and insight.

• Analyse and review effectiveness of agency relationships: advertising, PR, design, etc.

• Build upon relationships with key tourism, airport and provincial partners generating and maximising the financial marketing support.

Management

• Work as part of the commercial team to build the marketing plan aligning with sales and commercial focus, reporting on marketing activities.

• Effective management of Marketing Executive and Communications Executive delegating tasks as and when additional support required.

Knowledge, expertise and qualifications

• Educated to degree level with a business or marketing related qualification.

• Further education holding recognised marketing specific qualification desirable (CIM, IDM).

• 5+ years held in a marketing related role, 2 years minimum within in a management or senior role.

• Demonstrable success in planning and executing successful, large national multi-channel marketing campaigns.

• Significant knowledge across all online and offline marketing channels is essential.

• Budget planning & control experience.

• Experienced in Public Relations: press release writing, press conference, awareness of impact of our industry.

• A strong eye for content and proven success in brand management.

Personal Skills

• Excellent communicator and presentation skills with the ability to influence at all levels.

• Ability to organise and manage multiple high pressure tasks at same time.

• Self reliant and independent working ability.

• Team player - desire to work as an influential member of the management team.

• Hands on approach to work and a ‘can do’ attitude.

• Passionate about the airline industry, travel and Canada specifically.

• Enthusiastic about our products and company values.

• Challenge, pressure and hard work seeker.

Location – Glasgow, with occasional travel across the UK and to Montreal, Canada

To apply – Please e-mail your CV and covering letter to careersuk@transat.com

Digital Marketing Executive

Role

In this newly created position, reporting into the Head of Marketing, you will be an instrumental part of the marketing team responsible for the execution and delivery of the marketing plans for Canadian Affair. The role will support the marketing team in creating strong marketing campaigns; creating innovative advertising messages; analysing and reporting on the effectiveness of both online and offline activities.

Key responsibilities

• Delivery of online media plan for our brand through the agency, including: PPC, Display prospecting & retargeting etc. Review effectiveness on a weekly /monthly basis.

• Analyse and report on results from online marketing channels.

• Delivery of digital marketing assets, working with advertising agency and colleagues to ensure compelling, accurate content is utilised across all digital channels.

• Implement paid email marketing campaigns and other relevant digital promotions.

General Marketing

• To know and understand the North American holiday market, distribution and sales channels.

• Creation of inspiring travel content and advertising messages aligned to the tour operator, across various platforms: online and offline.

• Work with the marketing and product team on the promotion of products to customers, understanding full product portfolio and customer demographic.

• Conduct marketing research where required.

• Awareness and analysis of competitor marketing activity.

Offline Marketing

• Delivery of offline media plan for each brand through the agency, including: Press advertising, OOH, Radio. Review effectiveness.

• Analyse and report on results from offline marketing channels: calls, sales, web hits, etc.

• Delivery of advertising assets, working with agency and colleagues to ensure compelling, accurate content marketed including the best products.

• Understand the role of traditional PR communications in the wider marketing plan.

• Work with the PR agency to develop Influencer campaigns and opportunities for our brand to be used.

• Work with the social media plan to enhance and amplify all marketing activities.

Relationship Management

• Liaise with advertising and design agencies to deliver marketing assets on time and on brand.

• Work with Product team to ensure correct products are promoted across relevant channels, aligned to the marketing plan.

• Support Head of Marketing in building and fostering relationships with key tourism, airport and provincial partners to maximise the financial marketing support, attending industry events where needed.

• Work with Communications Executive to ensure synergies between all marketing channels and communication outlets.

Direct Mail

• Assist in the delivery of Brochure and Direct Mail campaigns.

• Research new direct mail options and how other organisations utilise direct mail methods.

Knowledge, Expertise and Qualifications

• Educated to degree level ideally marketing related and/or hold a recognised marketing qualification (CIM or IDM).

• Significant knowledge and demonstrable success in a marketing role for a minimum of 2-3 years.

• Digital marketing experience essential and previous experience in the building & monitoring of PPC and display advertising campaigns essential.

• Exposure to analytical reporting platforms including Google Analytics as a minimum.

• Experience gained within the travel sector would be desirable, although not essential.

• Exposure to building multi-channel marketing plans.

• Proficient in all Microsoft office platforms including Office, Word, Excel and Powerpoint.

• Understanding of the marketing mix.

Reporting to: Head of Marketing

Location: London

To apply: Please e-mail your CV and covering letter to careersuk@transat.com

Commercial Executive

Role

Based in The London office & reporting into the Commercial Manager, you will be tasked with interrogating & analysing competitor & market trends in the seat-only & IT markets. You will be expected to provide regular information regarding competitor trading & market conditions. The data will be prepared to handover in an easy to understand format suitable for further analysis. Understanding the value & significance of the data interrogated is a pre-requisite. This is a job that provides an excellent grounding in commercial activities that would assist further career development. It will also be required to have key knowledge on our Canada portfolio to support the Product team with all updating of information & tours.

Responsibilities

Competitor analysis

• Create & manage price comparison databases for reference by the Product/Commercial team

• Price checking covering all Tour Operating holiday types, this will be carried out on a yearly basis but from time to time will need checked on a weekly / monthly basis depending on market conditions

• Compare CAF holiday packages offered vs competition, this will be by component of hotel, flights, tours, care hire, motorhomes etc.

• Interrogate competitor prices for the Canadian Affair seat only product markets.

Communication & Updating In-house systems

• Update the database & Atcomres containing lead-in & promotional price information for commercial departments to reference & communicate to the Sales team

• Load yearly product contracts from direct Suppliers (Hotels, Car hire, Motohomes) & Receptive Operators. Ensuring all API feeds are pulling through the correct rates for the selling years.

Reporting

• Create & manage the reporting for the Product / Commercial from daily sales, bed nights, top selling tours etc. for the team to make accurate decisions on what to market when.

• You will do a weekly audit review of all print ads vs CAF print ads.

• Yearly audit of all competitors' brochures, detailing any new product on offer

Product

• Ensure the product information is up to date & accurate on the website, this will include monthly audits of the site working hand in hand with the e-commerce team

• Ensuring in times of brochure production you work alongside the product team to supply & support all information required. This will be from start rating to hotel address, dates of tour departures, image sourcing etc. Peaks periods for brochure production is January – July.

Key Skills

• Excellent written and oral communications skills.

• Excellent numerical skills.

• Strong team player.

• Superb decision maker.

• Ability to develop & maintain strong relationships and work with all internal departments.

• Strong problem solving and analytical thinking skills.

• A keen eye for detail

• Ability to work effectively under pressure, react quickly and meet tight deadlines.

• Advance level of Microsoft Office and general application to in-house selling and analytical tools.

Location: London

Work pattern: 9am - 5.30pm Monday to Friday

Deadline for application: Friday 3rd March 2017